Ba2b, YEAR 2

Its that time again. The start of a new unit and another group project is underway! I have the pleasure of working with 3 of the same girls as before and we also have 2 new members. With 6 differing opinions this will be quite a challenge to make sure everyone is pulling their weight and also being heard at the same time.

Our group have been given the company ‘Hiut Denim’ and have been asked to create a collection of fabrics for interiors that reflect the ethos of their brand. Our initial ideas have been focused on gaining inspiration from the elements, as the company – which are based in Cardigan, Wales – are very passionate about their town and quality within their work. For the drawing side of things we have concentrated on the textural aspects that surround seaside areas near us, as these are similar to the area of Cardigan as this is also a coastal area.

I am enjoying creating the things you can see in the images above, although these are very different to my usual style of working. It is a challenge I welcome by pushing the boundaries of my practise to see the variation of work I am able to produce. I am excited to see how as a group we will develop final samples for this project.

In terms of research, we decided to delegate different areas to each person in order to avoid repetition within the work. I myself am in charge of researching the brand itself and its history, plus competitor brands such as Levis or Patagonia. I have found this particularly interesting and I am using my findings to inform ways we can use this history within the designs we will be creating. A lot more needs to be done alongside the practical element of our work, but I am pleased with how far we have come already.




Ba2a, YEAR 2

I have been slow in keeping up with my blog this half of the unit, however I have been hard at work in completing ideas for future pattern. These have developed a lot since the last post and I have finally finished the project and its outcomes.

Whilst I was on my placement I visited Gods own Junkyard in Walthamstow, which is a ‘museum’ full of vintage neon signs. This had a massive influence on the rest of the project as I was able to collect lots of visual imagery and research to inspire more designs. A handful of the images I gathered are shown below.

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Everywhere you looked, there was a different point of light, and this got me thinking about busy patterns where there would be a lot of information to look at. This train of thought led me to the idea of kaleidoscopes and how I could use my images to create neon and glowing patterns. Using adobe software I moved my images forward and started creating hypnotic patterns.

I was really pleased with these designs as I felt they were getting across my idea of neon glow, as I could use the photographs which has the colour intensity I was after. I had done drawings from photographs but they did not achieve the same glowing effect, even when I used different fluorescent materials.  Another thing I experimented with was printing these designs onto fluorescent paper, this did work as well as I had hoped as the designs became really dark an d lost their intensity. If I had more time I think it could be interesting to see about creating designs to go specifically onto the fluorescent papers as this would then have the impact of the colour.


With these designs needing to be for a fashion context, I immediately decided they would be for menswear however I couldn’t decide what context would be most appropriate. My initial thoughts were for mens shirts, and you can see an example of a design in the images below. img_9548-e1518184231113.jpg

This shows an example of 1 design at 3 different scales. I think that the larger scales are working however they then become placement prints and this would be a difficult thing to manufacture every shirt to be cut in the same place. I also think the smallest scale of the design is very successful, as for menswear it tends not to be too over the top large scale prints. It was after looking at these designs that I concluded to move the designs onto mens ties instead, as the smaller scale would work for these and would add a splash of colour to a mans outfit without being too gaudy. This then makes the designs more appealing to a wider audience.

Due to having to take time out for my placement I wasn’t able to push the project too far as I cannot afford to fall behind, however I am happy with my final outcomes and I think the designs really suit their context, and link together as a collection.


Ba2a, YEAR 2

I have just spent the last two weeks in London on a work a placement with the company Studio Flock, run by creative director Jenny Wingfield. (http://www.flock.org.uk) Flock works with designers to produce wallpaper and fabrics for interiors, and I was really inspired by the work as I felt it an ideal example of the work I aspire to produce myself. Keeping on top of my organisation skills, I enquired about the work placement early October and was lucky to receive a quick response accepting me, and it was all arranged to happen in January.

Day 1

The first half of the day consisted of sample cutting. I needed A4 sized samples, 4 of each design with there being 15 overall in the collection. These samples are needed all the time as they are sent on to customers and more importantly stockists. This was quite time consuming however tis important to have samples readily available as this inevitably saves time in the future. Currently the Flock collection is stocked in John Lewis, Heals and Liberty London.

Whilst I was cutting samples, I was able to chat with Jenny and ask questions about what it was like running the business and how the collection was put together. It has opened my eyes to how much there is involved in producing designs. For example, the printer requires a minimum order of 100m so its important to be certain about the design you are printing as it needs to be sellable or else you will have wasted time and money. This has made me more aware of the selection process in design and how relevant research and trends are, as they signify the up and coming within design.

Day 2

One task of the day was to put wallpaper samples to scale on the computer to show how it will hang on the wall in order for customers to visualise (see image below).Screen Shot 2018-01-23 at 13.50.39.png

This guide is key, particularly for this design as it does not align simply so could be tricky when hanging on the wall, therefore having a visual reference helps the customer to know how it will hang. Initially I couldn’t understand how to scale the design down accurately but once I got my head around it I found it quite simple, and thought it is a good thing to know how to produce as it means I can apply this method to my own work in the future whilst knowing its accurate.

Day 3

I spent the morning creating a mood board looking at colour and pattern from the early-mid 20th century to help with inspiration towards an archive collection. This was fun to do as I was learning and seeing new things at the same time. It was good to do because the outcome was useful in giving an understanding about the era that the archive collection was from.

In the afternoon we went to visit a fine artist looking to collaborate. This was interesting to see another designers studio and how their work could be combined with Flocks style to create a textile design. The tricky element was working out how to take the print and put it into repeat form. It was concluded that this is probably easiest done on either Photoshop or Illustrator, and that it is becoming more and more necessary nowadays to have the relevant skills on these programs.

Overall I had a really great experience at Studio Flock and am so grateful to have been given the opportunity to go there and get an insight into the company. It has also shown me a new way of designing and how I could possibly go about my work once I have graduated. I would love to go back and do more work with Flock in the future.