Its that time again. The start of a new unit and another group project is underway! I have the pleasure of working with 3 of the same girls as before and we also have 2 new members. With 6 differing opinions this will be quite a challenge to make sure everyone is pulling their weight and also being heard at the same time.
Our group have been given the company ‘Hiut Denim’ and have been asked to create a collection of fabrics for interiors that reflect the ethos of their brand. Our initial ideas have been focused on gaining inspiration from the elements, as the company – which are based in Cardigan, Wales – are very passionate about their town and quality within their work. For the drawing side of things we have concentrated on the textural aspects that surround seaside areas near us, as these are similar to the area of Cardigan as this is also a coastal area.
I am enjoying creating the things you can see in the images above, although these are very different to my usual style of working. It is a challenge I welcome by pushing the boundaries of my practise to see the variation of work I am able to produce. I am excited to see how as a group we will develop final samples for this project.
In terms of research, we decided to delegate different areas to each person in order to avoid repetition within the work. I myself am in charge of researching the brand itself and its history, plus competitor brands such as Levis or Patagonia. I have found this particularly interesting and I am using my findings to inform ways we can use this history within the designs we will be creating. A lot more needs to be done alongside the practical element of our work, but I am pleased with how far we have come already.